The Crisp Golf Society is an organization of golf players from Taunton, Somerset. Our Crispy Challenge and golf tounaments are held at Taunton and Pickeridge Golf Club

In a golf society that is increasing name brand conscious, many of us are tempted to simply buy what everyone else seems to be buying. This should not be the case, as everyone is different in their ability, interest level and budget. There are several levels or types of Golf Society clubs, from pro-line, custom and pre-assembled. Some are custom fit and some are just off the rack / as is.

Note: I will set an example of pricing for a typical / average price for a driver throughout this article in order to give you a feel for how the pricing fluctuates by the different types of Golf Society clubs available on the golf market today.

Let's start with pro-line Golf Society clubs or better know as brand name golf equipment like you see on TV or in popular Golf Society magazines. These are the clubs that you see a lot of advertising for and are endorsed by top playing professionals, who get paid to play these clubs. Pro-line clubs are more expensive due to these two main factors just mentioned. The average price for a pro-line titanium driver is around $300. Now, this does not mean that it is superior, it just means a higher price must be met to cover all the advertising costs etc.

Next is the market called custom clubs or component clubs and sometimes referred to as clone or knock-off clubs. There are many suppliers of these types of clubs and I am going to break them down into two (2) categories and explain each in more detail. By the way, this is the market I have been in since 1994 and specialize in. Believe me, I have seen a lot and have learned even more along the way.

FIRST GROUP - Custom clubs: In general these are clubs that are made up from individual components (as is any Golf Society club) but, the component quality, specifications and finish is of top-notch grade and quality as are most pro-line clubs as previously discussed. These are also assembled by a professional that knows what he is doing, and has assembling clubs for many years. (More on this touchy subject later in this article.) Some type of custom fitting is also offered in order to provide the end user with a club that will actually work! Novel idea huh? This goes along with the notion that the custom club builder has experience and helps golfers play better golf. The average price for a custom titanium driver is around $150. The club heads used are, usually a proprietary design by a reputable component manufacturer and shafts and grips by a brand name main-stream supplier.